Harold Lechien – Mark Brand

06.01 – 05.02 Mark Brand is a hybrid body of work associating an artistic production with a promotion exploiting the language of branding, then used as artistic material. The heart of the installa- tion is a video bringing together the artworks and a series of messages, logos and derived objects used in a narrative process that makes the brand oscillate between artistic discourse and a commercial product. It reveals an emotional relationship to these products, to their equivocal status in our lives, and to their distribution.