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Harold Lechien

Mark Brand is a hybrid body of work associating an artistic production with a promotion by Harold Lechien 
exploiting the language of branding, then used as artistic material. The heart of the installa- tion is a video bringing together the artworks and a series of messages, logos and derived 
objects used in a narrative process that makes the brand oscillate between artistic discourse and a commercial product. It reveals an emotional relationship to these products, to their equivocal status in our lives, and to their distribution.

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